Custom publishing is a perfect tool for communication to clients. It brings them into the world of new brands, builds up loyalty. The better consumers know their brand, the more attached to it they become. They trust their brand, they buy its products willingly. That is why it is worth to use our offer of custom publishing.

Why Promedia should take care of your custom publishing?

For 10 years Promedia has been specializing in fashion business by publishing magazines -„Moda Męska” (Men’s Fashion), „Moda Damska” (Women’s Fashion), „Obuwie i Galanteria” (Shoes and Accessories), „Producent Odzieży” (Clothing Producer) and „Fashionbusiness.pl”, and in custom publishing for our business partners ( Digel News, Select Brand, Le Mac Magazine).

We offer publishing know-how, professional editing, knowledge of the branch, typesetting and print.

Who uses direct marketing?

• producers and importers
•  chain and individual stores
• shopping centers

Purpose:

•  building up loyalty of clients
•  gaining new clients

Ways of reaching the purpose:

• in a shop – place where final purchase decisions are made
• in different places, where clients from our target group are, i.e. waiting rooms in fitness clubs, beauty salons, hair salons
• inserts added to magazines for target group (example: managers)
• directly by mail to exact target group based on database

What kind of information can we convey through custom publishing?

Information about:

• new collections,    
• events in company,
• effects of advertising and PR campaigns,
• promotional strategies,
• achievements and developments of the company
• new shops,
• assortment of  different clothes, shoes and leather accessories,
• ideas for attire for different occasions

You are welcomed to cooperate with us!

Promedia Jerzy Osika,
tel. +48 22 559 39 61
e-mail: biuro@promedia.biz.pl