Fashion trade magazines in 2012
Promedia Publishing House publish three fashion trade magazines: Fashionbusiness.pl, Moda Meska (Men’s Fashion), and Moda Damska (Women’s Fashion). Publishing schedule for 2012 is as follow: Fashionbusiness.pl will be published in June and November, magazines Moda Meska and Moda Damska will have two issues in February and August .
Here you can find details regarding our fashion trade magazines distributed in Poland:
FASHIONBUSINESS.PL
„Fashionbusiness.pl” is focused on the international field of fashion, international fashion fairs and showrooms.
The magazine is addressed to:
• CEOs and managing staff of export/import companies (potential exhibitors and potential visitors of the fashion fairs)
„Fashionbusiness.pl” is focused on the following branches:
• women’s and men’s fashion, sport, casual and denim fashion, kids’ fashion, specialized clothing, fashion industry suppliers
• shoes, travel accessories and leather accessories
• fashion and retail fairs
Publishing frequency: „Fashionbusiness.pl” is published twice a year, so the advertisement presentation period is 6 months.
The magazine is distributed during the most significant fashion fairs in the country, trade events (Retail Marketing Forum, Fashion Congress), and recipients receive it directly as a dispatched title. „Fashionbusiness.pl” is also present in Empik – the biggest chain of press stores in Poland.
Basic information:
• Circulation: 5000
• Frequency: twice a year
Dates of publication
01 June 2012
30 November 2012
MODA MESKA (MEN’S FASHION)
„Moda Męska” (Men’s Fashion) is the only trade publication in Poland for producers and retailers, who offer men’s clothing, shoes, underwear and accessories. The magazines is also distributed among customers: VIPs, managers and businessmen.
Magazine is addressed to:
• producers and importers of clothes, underwear, fashion accessories, shoes and leather accessories
• retailers, chain stores
• suppliers of fabrics, yarns, tailoring accessories, technologies for clothing industry
• customers, VIPs
Among our readers there are:
• owners and chairmen of companies
• sales and marketing directors, export managers
• purchase managers and buyers of services and commodity managers
• VIPs customers
The magazine is twice a year and is delivered to producers, retailers and customers via direct mail, subscription and distribution during fashion events. It is distributed during the most important trade fairs: Next Season, Tex-Style, Body Style, Fast Fashion, BTS in Poznan, and also during fairs in Lodz and Kielce. “Moda Meska” is also present in Empik – the biggest chain of press stores in Poland.
Basic information:
• Circulation: 4000
• 2 times in a year
Dates of publication:
17 February 2012
17 August 2012
MODA DAMSKA (WOMEN’S FASHION)
„Moda Damska” (Women’s Fashion) is a magazine concentrating on women’s fashion branch.
Magazine is addressed to:
• producers and importers of clothes, underwear, fashion accessories, shoes and leather accessories
• retailers, chain stores
• suppliers of fabrics, yarns, tailoring accessories, technologies for clothing industry
• customers, VIP-s, businesswomen
Among our readers there are:
• owners and chairmen of companies
• sales and marketing directors, export managers
• purchase managers and buyers of services and commodity managers
• fashion customers
“Moda Damska” reaches its readers through subscription, promotional packages, by colportage during fashion fairs, events, conferences and seminars. It is distributed during the most important fashion fairs: Next Season, Tex-Style, Body Style, Fast Fashion, BTS in Poznan, and also during fairs in Lodz and Kielce. The magazine is also present in Empik – the biggest chain of press stores in Poland.
Basic information:
• Circulation: 5000
• Frequency: twice a year
Dates of publication
22 February 2012
23 August 2012
Promedia is a publisher of following titles: „Fashionbusiness.pl”, „Moda Męska” (Male Fashion), and „Moda Damska” (Women’s Fashion). Promedia is also owner of interior trade magazines: „Ambiente” and "Ambiente International".