Retail Marketing Forum was held on the 14th of September in Business Centre Club, in Warsaw. Approx. 100 persons – lifestyle branches’ trade representatives – participated in the venture organized by Promedia Publishing House. In that, already 4th Forum edtion, they can attend the lectures on retail marketing, trends at shopping centres market or tendencies in Visual Mechandising. Among the subjects of prelections will be, among others: „Consumer Segmentation“ (Maciej Gorski, Getresponse), „Efficient Building Customer Loyalty“ (Renata Turska, Loycon) and „Communication at Sales Points“ (Jacek Kotarbiński, POPAI), „Shopping Centres Market“ (Jan Jakub Zombirt, Jones Lang LaSalle), „Trends in Visual Mechandising“ (dr Marek Borowiński, Marek Borowiński.com), „May Internet Attract Customers to Showrooms“ (Przemysław Fura, OPEN and Partners), „Gaining Customers through Effective Promotional Campaigns“ (Jerzy Osika, Promedia).
The Retail Marketing Forum was accompanied by exhibit part where companies presented their offer for retail. Both participants and partners of the event were very pleased to attend the Forum. – I estimate the Congress very high. In regard to an essential side, no one could find fault. Short, half-hourly lectures weren’t boring and, in fact, each discussed topic hit home. For me, it was such an informative shot, in pill. All important matters were lectured and delivered in an interesting and approachable way. I liked it a lot - Iza Drazkowiak said, Senior Marketing Specialist to Wool Star.
Event’s Partners: Polska Rada Centrów Handlowych (Polish Council of Shopping Centres), Korczowa Dolina, Zielona Przystan, Plast-Farb Globall System, Herry, Kulik, Centralne Biuro Certyfikacji (Central Certification Bureau - Polish Product), Imperial, Printex, Revel Systems, Pachnąca Szafa and Natura Officinalis,.
Media Patrons: Fashionbusiness.pl, Moda Damska, Moda Meska, Ambiente, Tekstylia w Domu, .Marketing przy kawie, OOHmagazine, Świat Elit, Prime, BiznesMeble.pl, LaMode.info, Szafa.pl, designteka.pl, Portal Przedsiębiorczych, GalerieHandlowe.pl, Marketingowiec.pl, Fashionmedia.pl, konferencje24h.pl, targi24h.pl, budowlane24h.pl, Polish Market, Radio Dla Ciebie, ArtCada.pl, Decolink.pl.
Sponsors of gifts for participants: Aromanti, Barwa, Bielenda, Bingo Spa, Dalia, Denique, Eko Vit, Neoglis, Fabryka Słów, Floslek, Henri Lloyd, Inquiry, Lily Shop, Severin, Sony Music, FilmBox (SPI), Szlachetny Smak, Teatr Sabat, Teatr Syrena, Tso Moriri, Uniontex, Woll Star, Wydawnictwo Trio.